How to Speed Up Your Business’ Trademark Registration Process

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Published on: February 1, 2018

Trademark registration doesn’t just happen at the blink of an eye. If you seek to register trademark for your business endeavors, the first thing you must keep in mind is that the process might take you awhile. Sometimes it takes about several months. In some cases, it may also take a few years. The length of your wait may just depend on your application.

There is no hack to effectively hasten the trademark registration process. You can’t pay ‘special’ fees just to get your case on top of the pile. There are laws and regulations which must be orderly followed – so it’s better if you have tons of patience prepared amid the process.

Regardless, there are still some steps you can take to increase the possibility of an early brand registration in Singapore. Doing so will likely allow you to get a trademark just after a few months, in contrast with a few years waiting time. It involves thorough research, ample preparation time to come up with a solid application, and delivering prompt responses.

Here is an additional guide on how you can get a registered mark as quickly as possible:

1. Choose a strong mark

For your brand name to be considered trademarkable, it must first be distinct and unique. Allot ample time in brainstorming possible trademark names. This is an important process according to brand mark Singapore if you want to rightfully protect your brand. Choosing a weak mark is an unwise decision for your business. Not only will you be vulnerable to Office action, but your registration will also be delayed (or worse, denied).

On the other hand, distinct marks are easier to trademark. Made-up business names such as ‘Microsoft’, or a word which isn’t directly associated with your products and services like ‘Apple’ computers can be easily trademarked. This is one progressive step towards protecting your company’s intellectual property.

Discuss your options with a legal attorney and later assess the strength of your chosen trademark.

2. Avoid using a confusingly similar mark

If your brand name is made of generic words, chances are there’s already an existing company which uses a similar name with yours. This poses a likelihood of confusion between both the parties involved and the general consumers. A confusingly similar mark can also lead to having third parties who might actively oppose your trademark registration, hence further delaying your application.

To avoid being in this situation, research for similar trademarks from the Intellectual Property Office of Singapore’s online database. If you find an existing trademark which is closely like yours, it might be best to pause your plans to register TM for a while and effectively come up with a new brand name.

A thorough research is better conducted with the additional help of business directories and personal office appointments. For legal assistance, it is also encouraged to seek the expertise of a trademark or copyright attorney.

3. File for your application ASAP

In Singapore, registered trademarks enjoy extended statutory protection under the Trade Marks Act. Any registered proprietor is capable of available remedies in the event of trademark infringement (rightfully acknowledged by the Singapore law). If you want to rightfully protect your business from infringement and other copyright violations, it’s best to register trademark as soon as possible.

In the absence of a legal registration, a mark may still be considerably protected under the Singapore common law ‘tort of passing of’. This kind of protection may be difficult to obtain, though, as it requires an established goodwill and pleasant reputation from the owner.

4. Submit an accurate and complete trademark application

Submitting an inaccurate or incomplete form might result to your application getting returned to sender. If you fail to properly identify the specific goods and services that can be associated with your trademark, then you might receive an Office action pertaining to a procedural or technical problem with your application. These problems effectively slow down your trademark registration process.

In some cases, you will also be required to send an acceptable specimen of your mark especially if it’s of non-conventional nature. Trademarks such as three dimensional (3D) signs/shapes, holograms, and sounds can be registered under Singapore law. However, trademarks based on taste and scent cannot be legally recognized.

To avoid wasting any of your precious time in the long run, it’s best to work with a reputable company from Singapore like and to take your time in filling up the application. Do a double-check, or even a triple-check just to ensure every field is rightfully filled. Always choose the correct type of goods and services and follow all the subsequent instructions for submitting a specimen and picture of your trademark.

5. Respond promptly to any Office Action

Should you receive a letter or any mail from the Intellectual Property Office of Singapore (or other related offices), take note that your trademark application won’t budge any further until you respond. Your application will technically put on hold. You will be given ample time to respond – which usually lasts for about six months in most countries. Accordingly, the sooner you respond to the office inquiry, the faster your application will be likely processed.

Don’t be hasty in submitting your response, though. Some issues might require complicated legal arguments which you’ll be better off discussing with a lawyer first. Be sure to respond fully and completely to each of the issues presented in the Office Action, or you might receive a final Office Action that further limits your avenues for responding. Seeking the help of a trademark/copyright lawyer is highly encouraged to save yourself from the trouble.

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